Good morning and welcome to the last day of ITB China 2025!
What a ride it’s been! For the largest edition to date, the last two days have been full of energy and momentum, from insightful conference sessions to business matchmaking and a full show floor. The future of travel is being built right here in Shanghai, with leaders from across the industry and the world meeting under one roof.
But it’s far from over! We still have a full day left to take advantage of the unique opportunities for meetings and networking. Don’t let this chance to explore emerging travel trends, foster strategic partnerships, and strengthen international collaboration pass you by.
If you haven’t yet, I suggest you stop by our Official Partner Destination Malaysia’s stand and discover their exceptional cultural and sustainable tourism offer. You’ll also want to check out the stand of our official Partner Airline this year, EgyptAir, and learn more about their expanding offer in China. For more details, read our interview with Mr Khaled Fouad, EgyptAir General Manager China, on page 4 of today’s magazine.
ITB China is part of the worldwide ITB network, with shows around the globe for 360 coverage of the industry. ITB India is up next in Mumbai in September, followed by ITB Asia in Singapore in October and of course the flagship show in Berlin next March. We are all very excited about the launch of ITB Americas in Guadalajara in November 2026, a great addition to the ITB family and a natural continuation of our strategy: One World, One Industry, One Brand.
But now it’s time to get out there and seize the day here in Shanghai. Wishing you all the best for day 3!
2025 ITB China ：社交合作新机遇
各位早上好，欢迎来到2025 ITB China的最后一天！
精彩三天，硕果累累。作为迄今规模最大的一届展会，前两天现场气氛热烈高涨——深度论坛、精准商务配对与丰富多彩的展区，世界旅游业领袖齐聚申城，共同探索行业的无限可能。
但精彩尚未结束！今天仍有整整一天的时间，欢迎大家抓住难得的社交与交流良机，深入了解新兴旅游趋势，遇见更多潜在合作伙伴，共同推动国际旅游合作。
如果您还未造访，别忘了参观本届展会的官方目的地合作伙伴——马来西亚展位，领略其多彩文化与可持续旅游的独特魅力；同时，也别错过官方航司合作伙伴——埃及航空展位，了解其在中国市场的最新动态。更多精彩内容，敬请翻阅今日会刊第4页，对埃及航空中国区总经理Khaled Fouad先生的独家专访。
ITB China是ITB品牌家族的重要组成部分。ITB展会网络遍布全球，全面覆盖旅游行业。接下来，9月的ITB India将在孟买登场，10月的ITB Asia将在新加坡举办；明年3月，ITB Berlin旅游贸易展览会将盛大回归。我们对2026年11月即将在瓜达拉哈拉举行的首届ITB Americas也充满期待，这一新成员将完美延续ITB“同一个世界，同一行业，同一品牌”的全球战略。
现在，就让我们走进展馆，拥抱ITB China在上海的每一分精彩。祝大家在展会收官之日满载而归，圆满成功！
