By Lydia Li, Director of ITB China
Good morning and welcome to Day 2 of ITB China 2025!
After a high-energy first day, it’s safe to say this year’s show is off to a great start. ITB China 2025’s Official Partner Destination Malaysia set the tone for the show, its focus on cultural heritage and sustainable tourism deeply resonating with visitors, entirely in line with the priorities of today’s travellers.
Across the show floor, international exhibitors and buyers were busy forging connections, while the ITB China Conference drew strong crowds with its opening sessions on AI, inbound travel, and the evolving digital landscape.
Today, the momentum continues. This afternoon, don’t miss the keynote by Mr Tong Teng, Vice President of Fliggy, who will unveil the new “Unite to Discover Beauty” rural tourism empowerment programme. This project marks a major step toward digitally revitalising China’s rural tourism sector. You’ll also find an exclusive interview with Fliggy’s CEO Mr Zhuoran Zhuang on page 8 of today’s magazine.
This afternoon you can also check out the Best Tourism Villages Winner Case Sharing, with insights from Xinfang Li, Deputy Director of Zhejiang Provincial Department of Culture, Radio, Television and Tourism.
With another full day of business, discovery and learning ahead, we invite you to dive back in—and make the most of everything ITB China has to offer!
Scan here for the full conference programme
2025 ITB China：商机涌动 · 洞察趋势 · 探索不止
李佳，ITB China 项目负责人
早上好，欢迎来到2025 ITB China展会精彩第二日！
昨日开幕式盛况如虹，为本届展会奠定了强劲开局。作为2025 ITB China的官方目的地合作伙伴，马来西亚所倡导的文化传承与可持续旅游理念，精准回应了当今旅行者的关注热点，赢得现场的热烈共鸣。
展馆内商贸气氛热烈，全球参展商与买家高效对接；论坛区人头攒动，AI、入境游与数字生态等前沿话题引发热议。
今日精彩继续，敬请期待飞猪副总裁仝腾先生的重磅演讲，首度发布“益起寻美”乡村旅游助力计划——这将成为乡村旅游数字化升级的重要一步。项目将以数字驱动激活乡村旅游新活力，助力“乡村振兴+文旅融合”。今日会刊第8页敬请关注飞猪CEO庄卓然先生的专访，深入解读平台战略与出境游新布局。
下午，浙江省文化广电和旅游厅副厅长李新芳女士将带来“最佳旅游乡村评选”的案例深度分享，介绍旅游赋能乡村的创新实践。
2025 ITB China 第二日精彩仍在继续，邀您全情投入，共享这场商机无限，探索不止的行业盛会！
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