Hotelbeds is launching a new initiative to identify, highlight and promote sustainable accommodation within its hotel portfolio.
Over 15,000 properties are already part of The Green Hotels Programme and are available from today to more than 60,000 B2B travel buying partners worldwide.
These hotels will now be easily identifiable to the more than 60,000 travel trade client partners of Hotelbeds and Bedsonline – including travel agents, tour operators, airlines and point redemption schemes – via this new green filter that will include details of certifications and offer tags.
To certify properties as sustainable, Hotelbeds has partnered with global sustainability certification companies to identify fully certified hotel properties following the criteria of the Global Sustainable Tourism Council (GSTC) for hotels.
The criteria are organised around four main themes: effective sustainability planning, maximising social and economic benefits for the local community, enhancing cultural heritage, and reducing negative impacts on the environment.
“As the leaders in our sector, we have a clear responsibility to demonstrate to our stakeholders that we operate a responsible, transparent business model and that we take very seriously the environmental impact we have, alongside our commitment to economic and social development around the world.” says Gareth Matthews, Marketing, Communications and CSR Director, at Hotelbeds (pictured above), adding, “This new project responds to the very real demand that already exists amongst many environmentally conscious travellers, and we will provide simple and effective tools for our travel trade clients to make green choices effortlessly, driving and accelerating change.”