Vision
for Change

Founded in 1998, PATWA (Pacific Asia Travel Writers Association) has been present for almost a quarter of a century at ITB Berlin Secretary General Yatan Ahluwalia tells us more about the association's role and contribution to the tourism and travel industry.What does the PATWA represent?The Pacific Asia Travel Writer Association is an organisation of travel…

Anke Hsu, Head of Business Development at Chain4Travel, delivered a presentation on how the newest technologies can drive the travel and tourism industry to new heights. Blockchain is arguably the most talked-about technology regardless of industry, but how can new innovations in blockchain help drive positive change in travel and tourism? Switzerland-based Chain4Travel was established…

Azzan Qassim Al Busaidi, Undersecretary for Tourism at the Ministry of Heritage and Tourism, talks about the importance of tourism for the country's economy, and how the Sultanate is looking to develop its tourism offering The market has changed a lot over the years with new trends emerging. How is this reflected in Oman's promotion?…

The official host country of ITB Berlin 2023 demonstrated its generosity and flair when it came to welcoming guests at its stand. Visitors to the destination's impressive stand in Hub27 were invited to taste Georgia's delicious traditional foods and wines. The stand was centred around a circular core where chefs served local delicacies including goat…

It was impossible to miss Egypt's booth at ITB Berlin 2023 where ministers and professionals of the tourism industry met at the top of a pyramid. "The main thing we are promoting is our history," spokesperson Amr Ashree commented, pointing towards the traditional statues decorating a vast pyramid staircase. "We also have a live harpist…

The Italian National Tourist Board (ENIT) made an impressive appearance, representing its 19 regions across a 1,400m2 stand. Innovation, experiences and new products were just some of the highlights put forward by Italy at ITB Berlin 2023. The destination certainly communicated how it has transformed in the past few years with even more new and…

Located in the middle of Hall 2.2, the Bahrain booth was accessible from all four sides to reflect the country's geography as the only island nation in the Middle East. Its small stand was a reflection of the destination's size, but its presence was far from modest. Visitors also got a glimpse into the destination's…

PATWA International Travel Awards and Tourism & Aviation Leaders Summit Best State For Culture: Bengal, India The revered PATWA International Travel Awards returned to ITB Berlin once again. The awards have celebrated the finest and most innovative offerings in travel and tourism in the Pacific area since 1999, with awards for aviation, hotels, destinations, travel…