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BUILDING A SUSTAINABLE AND COLLABORATIVE FUTURE FOR THE TRAVEL INDUSTRY
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2024 PREVIEW

Click A Tree: “A full circle of education and biological benefits” in the Philippines

Feb 26, 2024 Read: 2 min.
Since last year, ITB Berlin News has partnered with Click A Tree as part of its journey to becoming carbon neutral. This year, ITB Berlin News will plant an additional 1,300 trees through the organisation Click A Tree is involved in several meaningful sustainability projects, including planting trees, collecting plastic from the sea, creating educational…
2024 MIDDLE EAST AFRICA PREVIEW REGIONAL SPOTLIGHT

Saudi Tourism: A Vibrant Showcase at ITB Berlin

Feb 26, 2024 Read: 3 min.
Returning to ITB Berlin for its second year, Saudi is bringing its signature dynamicism to the Visit Saudi stand. This year's stand brings more Saudi exhibitors than ever before to ITB, and a series of action-packed events and activities for visitors to experience. More than 55 partners will be exhibiting, including destination management companies, hotels,…
2024 NEWS PREVIEW

Sustainable tourism in Asia: Get inspired at the Switch Asia to Green seminar and stand

Feb 26, 2024 Read: 3 min.
Sustainability is more important than ever for European tourists, and Asian destinations are increasingly harnessing this potential. Sustainability best practices and challenges from Thailand, Bhutan, Laos and Kyrgyzstan will be presented at a special seminar  jointly organized with PATA at ITB Berlin this year on Thursday, 7 March. Visitors can join the Switch Asia to…
2024 ADVENTURE TOURISM PREVIEW SPECIAL FEATURES

Jordan embraces adventure tourism as a way to boost local economies and sustainability

Feb 26, 2024 Read: < 1 min.
Jordan Tourism Board's Adventure Department is taking centre stage at ITB Berlin 2024, highlighting the landscapes of the Eastern Volcanic Desert and majestic canyons and providing a narrative of Jordan's diverse natural wonders. The destination is prioritising adventure tourism as a way of promoting and providing economic sustainability to rural and local communities. The Eastern…
2024 PREVIEW SPECIAL FEATURES YOUTH TRAVEL

ruf Jugendreisen: “Safe and unforgettable” youth travel experiences

Feb 26, 2024 Read: < 1 min.
At ITB Berlin this year, ruf Jugendreisen will be presenting its current summer programme, mixing new trends and popular classics. Under the motto "Your youth trip: Safe and unforgettable", ruf Jugendreisen, a top European organiser for youth travel, offers innovative travel packages for young people aged 11 to 23 including everything from ski and snowboard…
2024 AMERICAS & CARIBBEAN PREVIEW REGIONAL SPOTLIGHT

Costa Rica secures presidency of the UN Tourism & Sustainability Committee

Feb 26, 2024 Read: 2 min.
For the first time, Costa Rica has secured the presidency of the Tourism and Sustainability Committee of the United Nations World Tourism Organisation (UN Tourism). This presidency will last for the next four years. William Rodríguez, Costa Rica’s Minister of Tourism, said: “This is a momentous moment for Costa Rica and carries with it enormous responsibility.…
2024 NEWS PREVIEW

ITB Berlin 2024 takes travel technology to the next level

Feb 26, 2024 Read: < 1 min.
At this year's ITB Berlin, a historic number of tech companies from over 30 countries will be highlighting their innovations and demonstrating how the sector is contributing to the transformation of the tourism and travel experience. Five dedicated exhibition halls and the eTravel Stage will offer visitors to the show the chance to meet key…
2024 NEWS PREVIEW

The Home of Luxury is back with a premium atmosphere and programme

Feb 26, 2024 Read: 2 min.
The Home of Luxury at ITB Berlin 2024 provides a first-class platform for the luxury travel industry. Three individually tailored exhibition areas create a unique atmosphere for product presentations as well as meetings and events, bringing together sellers, buyers and specialist media. From 5 to 7 March, 2024, the Home of Luxury at ITB Berlin…
2024 NEWS PREVIEW

ITB Berlin to provide tailor-made incentives for the MICE sector

Feb 26, 2024 Read: < 1 min.
This year, ITB Berlin is offering the MICE industry its own dedicated area with the brand new ITB MICE HUB. This space in Hall 8.2 is exclusively dedicated to exhibitors involved in the business travel and MICE sector. In addition, ITB Berlin Convention's dedicated MICE Track will offer visitors further insights and inspiration. The MICE…
2024 NEWS PREVIEW

Leading change in tourism: ITB Berlin’s LGBTQ+ initiatives and impact

Feb 26, 2024 Read: < 1 min.
ITB Berlin is committed to inclusivity and diversity. Back in 2010, the LGBTQ+ Tourism segment was established as an official, equal segment of ITB Berlin. Characterised by openness, creativity and vibrant interaction, this segment is one of the most diverse areas of the trade show. Over the years, it has become the biggest LGBTQ+ Tourism…
2024 NEWS PREVIEW

ITB Speed Networking back in 2024

Feb 26, 2024 Read: < 1 min.
The highly successful ITB Speed Networking event is back for the second time in 2024 with opportunities for buyers and exhibitors to meet up in pre-scheduled 8-minute time slots. ITB Berlin is once again bringing together tourism professionals and key players from the global travel industry. The entire supply chain of tourism including its decision…
2024 ADVENTURE TOURISM PREVIEW SPECIAL FEATURES

Discover wild camping in Oman at ITB Berlin 2024

Feb 26, 2024 Read: < 1 min.
Highlighting one of the many facets of its diverse tourism offering, the Sultanate of Oman—this year's Official ITB Berlin Host Country—will have a strong presence in the Adventure Travel and Responsible Tourism segments in Hall 4.1., participating in two conferences at the Lighthouse stage on 5 March. Visitors to Oman's stand will be able to…
2024 PREVIEW WHERE TO GO

Where to Go in Berlin

Feb 26, 2024 Read: 4 min.
Brechts Steakhaus: A culinary hommage on the Spree ADVERTORIALS German playwright Bertholt Brecht would have found it inhumane "to be put in the ground without having savoured a mouthful of good meat". He would certainly have been happy at Brecht's steakhouse on the Spree.  The restaurant on Schiffbauerdamm, in the direct neighbourhood of the playwright's…