ITB Berlin News:
BIGGER, STRONGER,
GREENER

Scroll to read all Editions of 2021 📰
2021 PREVIEW TRADE TALK

An exclusive club for top travel industry buyers

Mar 1, 2021 Read: 2 min.
The ITB Buyers Circle is an established feature of ITB Berlin, having been launched in 2012.  An exclusive meeting place for leading buyers from the global travel industry, every year the 1,000 members who make up this hand-picked circle are chosen based on numerous criteria. Thus, the show’s organisers enable members to focus on essential…
2021 PREVIEW TRADE TALK

ITB Berlin NOW – a strategic stepping stone

Mar 1, 2021 Read: 2 min.
Frank Straka is an "old hand" at ITB Berlin events; as a sales and marketing professional with more than 20 years of experience in tourism, working in the fields of short trips, online sales, group tourism and health and wellness trips. We asked him what his outlook is for the coming year. We are trying…
2021 EXCLUSIVE INTERVIEW PREVIEW

A new skipper at the helm

Mar 1, 2021 Read: 4 min.
Exclusive Interview: Martin Ecknig, CEO, Messe Berlin GmbH Messe Berlin, organisers of ITB Berlin NOW, could be said to be akin to a very big ship… and from this year, there is a new “skipper” at the helm, in the form of Martin Ecknig, who has taken the place of Dr Christian Göke as CEO…
2021 EXCLUSIVE INTERVIEW PREVIEW

Georgia – first Digital Adventure & Sustainability Partner of ITB Berlin NOW

Mar 1, 2021 Read: 5 min.
Exclusive Interview: Medea Janiashvili - acting head of Georgian National Tourism Administration Georgia, like every other destination, has been hard hit by the Covid crisis. But its reaction has been strong and decisive. As a key partner of ITB Berlin NOW this year, we spoke to Medea Janiashvili, acting head of Georgia's National Tourism Administration,…
2021 OCEANIA PREVIEW REGIONAL SPOTLIGHT

Pacific destinations unlikely to bounce back before 2022

Mar 1, 2021 Read: 2 min.
More than ever, Oceania seemed like a beautiful but very distant dream in 2020.  It turned into the most isolated continent in the world as countries closed their doors to all foreign arrivals. This was particularly the case for the three major destinations in the region - Australia, New Zealand and the US Pacific islands…
2021 OCEANIA PREVIEW REGIONAL SPOTLIGHT

Western Australia secures funding for regional tourism organisations

Mar 1, 2021 Read: < 1 min.
Although the State of Western Australia is unlikely to see a return of foreign travellers in 2021, the State government has confirmed funding for its five regional tourism organisations. They will receive more than €16.5 million in funding support over the next five years. From 1 July 2021, Tourism WA funding will be shared by Destination Perth,…
2021 OCEANIA PREVIEW REGIONAL SPOTLIGHT

New kayak tour in Rotorua’s Waimangu volcanic valley

Mar 1, 2021 Read: < 1 min.
One of Rotorua’s oldest tourism attractions has joined one of its newest tourism operators to launch a unique new experience - the Steaming Cliffs kayak tour at Waimangu Volcanic Valley in New Zealand. The guided experience takes visitors on to the waters of Lake Rotomahana, revealing some of its volcanic secrets from steaming cliffs to…
2021 OCEANIA PREVIEW REGIONAL SPOTLIGHT

Aussie Specialist Program under spotlight @ ITB Berlin NOW

Mar 1, 2021 Read: < 1 min.
The Aussie Specialist Program is Tourism Australia’s global online training program, delivered in partnership with all eight state and territory tourism organisations to provide frontline travel sellers from around the globe with the knowledge and skills to best sell Australia. This includes a digital platform, which is available in 11 languages. Tourism Australia maintains active…
2021 OCEANIA PREVIEW REGIONAL SPOTLIGHT

Care Fiji Commitment Programme runs until borders reopen

Mar 1, 2021 Read: < 1 min.
Since October, Tourism Fiji has been implementing its "Care Fiji Commitment" programme which is designed to reassure travellers that Fiji is a safe destination to visit on their next holiday. The initiative has been developed in consultation with stakeholders from the tourism industry’s “Tourism Recovery Team” and is endorsed by the Covid-19 Risk Mitigation Taskforce…
2021 PREVIEW SPECIAL FEATURES YOUTH TRAVEL

Why younger generations of tourists just love Italy

Mar 1, 2021 Read: 5 min.
Italy combines all that can attract younger generations of travellers: superb landscapes, fabulous food, unique sightseeing, great festivals, unlimited seaside and mountain sports. And above all the relaxed way of life, "La Dolce Vita"... EMILIA ROMAGNA, CHILD-FRIENDLY AND SUSTAINABLE Emilia Romagna's Adriatic Coast is filling its 110km of seashores with fun-loving sunbathers who enjoy beaches,…
2021 LGBT+ TRAVEL PREVIEW SPECIAL FEATURES

LGBT+ Tourism: a full programme for 2021

Mar 1, 2021 Read: 3 min.
Despite a very "limited" edition this year in comparison to a regular event, ITB Berlin NOW has prepared a full programme in terms of LGBT+ tourism. We asked ITB's CSR Commissioner, Rika Jean-François to tell us more.  Not to be missed this year is the ITB LGBT+ Café, including different meetings corners of our exhibitors…
2021 MEDICAL TOURISM PREVIEW SPECIAL FEATURES

Taking the pulse of medical tourism

Mar 1, 2021 Read: < 1 min.
Medical tourism takes on a new light in current circumstances, and this year's ITB Berlin NOW has a lot to offer. Thomas Bömkes, Managing Director of Diversity Tourism GmbH, is one of the primary organisers for the sector again this year. We asked him how it's being presented.  The ITB Medical Tourism Café will include…

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