The Royal Opera House Muscat (ROHM) plays a pioneering role in bringing the best of world-class international performances to Oman. ITB Berlin visitors can discover the programme of this unique institution on…
As the Official Host Country of ITB Berlin 2024, Oman invites visitors to discover its landscapes, rich heritage, and genuine hospitality through its innovative, fully integrated booking gateway – Visit Oman. This…
Destinations from the Middle East are making a significant impact at ITB Berlin 2024, further expanding on their strong representation from previous years. This year, they are showcasing rich cultural experiences and…
Whether you are a fan of jazz, hard rock or traditional singers such as Mohammed Abdu and Khalid Al Shaikh, Bahrain has musical events for every taste coming up this year. At…
The Middle East was one of the best performing regions in world tourism in 2023, according to UN Tourism’s annual barometer. With 87.1 million international tourists, numbers were up by 22% over…
ADVERTORIAL Experience Abu Dhabi recently unveiled its new global campaign, “Find Your Pace”, which aims to inspire curiosity for every type of traveller, presenting the destination’s hidden gems and popular attractions through a new lens.…
The Jeddah Historic District programme is promoting the historical centre of Jeddah or Al-Balad, a UNESCO World Heritage Site since 2014, at ITB Berlin this year. Jeddah was, for centuries, one of…
ITB Berlin News spoke with Saudi Tourism Authority CEO Fahd Hamidaddin in an exclusive interview about Saudi’s skyrocketing arrival figures last year and the bright future that awaits the destination in the…
Vincent Coste, Chief Commercial Officer for Riyadh Air, believes in the power of technology and the benefit of launching a new airline with a completely clean slate ADVERTORIAL Riyadh Air is a…
Saudi’s dynamic tourism offering is dispelling misconceptions and treating visitors to a range of diverse destinations, activities, and experiences ADVERTORIAL Saudi is so much more than “just a desert”. Thanks to its…
ADVERTORIAL Between land, sea and the tumultuous waters of the Congo River, the Republic of Congo (or Congo Brazzaville) is presenting ecotourism, community tourism and unique cultural experiences at ITB Berlin 2024.…
At ITB Berlin this year, Africa is occupying Halls 20 and 21, showcasing all major destinations. Hall 20 features island nations like Mauritius, the Seychelles, and Reunion Island, along with southern destinations…
Africa stands out as the continent with the fastest tourism growth in 2023, with international tourist arrival numbers at 96% of 2019 levels according to UN Tourism, the highest recovery percentage in…
Gambia’s tagline, “The Smiling Coast of Africa” is immediately friendly and welcoming. The Gambia Tourism Board (GTB) is promoting the hospitality of the Gambian people along with the peace, security and political…
ADVERTORIAL South Africa is back at ITB Berlin this year under the slogan “Live South Africa – Unforgettable Moments!” The country’s delegation includes 63 tourism products and services, with 15 small, medium…
ITB Berlin News spoke with Afra Wang, COO and Co-founder of next-generation flight ticket seller and aggregator UNIFIFI Group ADVERTORIAL Having successfully weathered the pandemic, Unififi Group has carved a niche for…
For Michael Bennett, President & CMO of Cendyn, the travel industry is rightfully shifting to a more personalised way of using technology, reflecting the needs and demands of consumers In an exclusive…
ADVERTORIAL At its first ITB Berlin, Exely is introducing the Hotel Sales Suite and a distinctive partnership approach. The company is promoting innovative software that is claimed to free hoteliers from concerns…
ADVERTORIAL CodeGen has been providing intelligent reservation, retailing, and fulfilment platforms for over 23 years. Its flagship product, TravelBox, is used by some of the world’s biggest travel brands to increase revenue and improve…
In January, Cover Genius and Vueling, Spain’s leading low-cost airline, launched an exclusive travel protection partnership targeting potentially 30 million travellers. This partnership leverages Cover Genius’ existing global technology to help the…
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