TOURISM IN
TRANSITION

HOW INDUSTRY LEADERS, DATA, AND INNOVATION ARE RESHAPING TRAVEL'S IMPACT
Scroll to read the Day 2 edition 📰
Dailynews
2025DAY 2NEWS

Yucatán sets its sights on the European market at ITB Berlin 2025

March 4, 2025 Reading : 2 min.
ITB Berlin News spoke with Mr Dario Flota, Minister of Tourism of the State of Yucatán, Mexico to find out why travellers are so drawn to the rich Mayan heritage and history…
Dailynews
2025DAY 2SPECIAL FEATURESsustainable tourism

Jordan invites travellers to “walk through history”

March 4, 2025 Reading : 3 min.
ITB Berlin News spoke with Hakim Al-Tamimi, Assistant Marketing Director for European Markets & Eco and Adventure Tourism Unit Head for the Jordan Tourism Board, about Jordan’s vast adventure offer on display…
Dailynews
2025DAY 2NEWS

From ancient civilisations to birdwatching adventures: Central America’s allure at ITB Berlin 2025

March 4, 2025 Reading : 5 min.
ITB Berlin News spoke with Boris Iraheta, General Secretary of the Central America Tourism Agency (CATA), about promoting the Maya World, the pivotal role of indigenous communities, and how Central America is…
Dailynews
2025DAY 2NEWS

Trip.com Group drives the digital travel revolution with AI-powered experiences

March 4, 2025 Reading : 2 min.
As Trip.com Group reveals in its latest report “Technology Game Changers: Future Trends in Travel and Tourism” carried out with the World Travel & Tourism Council (WTTC), the travel industry is undergoing…
Dailynews
2025DAY 2NEWS

Costa Rica provides travellers with unforgettable experiences

March 4, 2025 Reading : 3 min.
In an exclusive interview with ITB Berlin News, Costa Rica’s Minister of Tourism, William Rodríguez López, outlines the destination’s emphasis on experiences Beyond its spectacular natural sites, Costa Rica wants to attract…
Dailynews
2025DAY 2NATURE TOURISM

The rugged beauty of Latvia’s nature trails on display at ITB Berlin 2025

March 4, 2025 Reading : 2 min.
Featured in the prestigious Lonely Planet Best in Travel 2024 guide, Latvia’s long-distance hiking paths, part of the Baltic Trails, lead travellers across rugged seascapes and verdant forests, offering a singular opportunity…
Dailynews
2025DAY 2NEWS

A day of innovation, luxury, and big announcements

March 4, 2025 Reading : 2 min.
Good morning everyone! After an incredible first day, ITB Berlin is now in full swing. Walking through the halls yesterday, I could feel the energy, the excitement, and the sense of purpose…
Dailynews
2025DAY 2NEWS

Macao tourism offer unveiled at ITB Berlin 2025

March 4, 2025 Reading : < 1 min.
ITB Trade visitors and the media can gain insights into Macao’s unique offering at the Macao Trade & Media Reception, hosted by the Macao Government Tourism Office, today from 3:30 – 4:30…
Dailynews
2025DAY 2NEWS

ITB Berlin 2025 opens in style with Albania in the spotlight

March 4, 2025 Reading : 2 min.
This year’s ITB Berlin got off to a strong start at Monday night’s opening gala. Albania, ITB Berlin’s Official Host Country, took centre stage and wowed guests with a spectacular show. Albanian…
Dailynews
2025DAY 2NEWS

Experience ITB Berlin in a new way with guided tours

March 4, 2025 Reading : < 1 min.
Because the dynamic world of ITB Berlin can sometimes be a little overwhelming, the show has organised new ITB Guided Tours this year. The free, 1.5 to 2-hour tours in English take…
Dailynews
2025DAY 2NEWS

Accessible Tourism in the spotlight at ITB Berlin 2025

March 4, 2025 Reading : < 1 min.
Today is Accessible Tourism Day at ITB Berlin, a full-day event featuring keynote speeches, presentations, and panel discussions focused on barrier-free travel. This year’s edition, the thirteenth, is taking place from 10:30…
Dailynews
2025DAY 2NEWS

ITB Berlin releases its new Travel & Tourism Report

March 4, 2025 Reading : < 1 min.
Just in time for ITB Berlin, ITB released its new Travel & Tourism Report 2025/2026, highlighting the challenges and opportunities of a fast-changing tourism sector. In 2025, the international tourism industry faces…
Dailynews
2025DAY 2NEWS

Taiwan: Strategies for sustainable tourism and environmental development

March 4, 2025 Reading : < 1 min.
ITB Berlin News spoke with Joe Chou, Director General Taiwan Tourism Administration, about Taiwan’s sustainable tourism strategies and goals. Can you share your strategies heading towards 2030 for Taiwan tourism?Our vision 2030…
Dailynews
2025DAY 2NEWS

The 2025 Jubilee, “an unmissable opportunity” for Italy’s tourism visibility

March 4, 2025 Reading : < 1 min.
ITB Berlin News caught up with the CEO of the Italian National Tourist Board (ENIT), Ivana Jelinic, to learn about Italy’s performance in 2024 and the tourism sector’s expectations for 2025, the year…
Dailynews
2025DAY 2NEWS

The Philippines showcases a range of experiential destinations

March 4, 2025 Reading : 3 min.
ITB Berlin News caught up with Maria Margarita Montemayor Nograles, Chief Operating Officer of the Tourism Promotions Board (TPB) Philippines Authentic experiences is at the core of The Philippines tourism offer at…
Dailynews
2025DAY 2NEWS

Tallinn wins ITB Earth Award 2025 for its groundbreaking Anti-Waste Revolution

March 4, 2025 Reading : < 1 min.
Tallinn received the ITB Earth Award 2025 at the Green Destinations Top 100 Story Awards yesterday, recognising its innovative approach to sustainability. The Estonian capital, long known for its Singing Revolution, is…
Dailynews
2025DAY 2NEWS

Get on a bike for a good cause with Utrecht

March 4, 2025 Reading : < 1 min.
Visitors have the chance to get some exercise for a good cause during ITB Berlin 2025. At the Netherlands stand, Utrecht Marketing and the Netherlands Board of Tourism & Conventions (NBTC) are…
Dailynews
2025DAY 2NEWS

Costa del Sol highlights sustainability and gastronomy at ITB Berlin

March 4, 2025 Reading : < 1 min.
Costa del Sol is present at ITB Berlin 2025 with a large stand emphasising the region’s gastronomy. In particular, it is highlighting the region of Antequera, home to olive oil and traditional…
Dailynews
2025CONVENTIONDAY 2

Wyndham Hotels & Resorts concentrates on a focused portfolio that resonates with guests and hoteliers

March 4, 2025 Reading : 2 min.
Ahead of his participation in the panel at ITB Berlin this year, EMEA President Dimitris Manikis told ITB Berlin News about Wyndham Hotels & Resorts’ unique differentiation strategies Tomorrow’s panel is an…
Dailynews
2025CONVENTIONDAY 2

Expedia Group and the power of partnerships

March 4, 2025 Reading : < 1 min.
Ahead of his live fireside chat today, Chief Commercial Officer Greg Schulze touched on Expedia Group’s approach to partnerships. Why are lasting partnerships such an important part of the travel industry?For more…