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“Clean data is smart data”: How Cendyn is enhancing hotel and customer experience

Michael Bennett, Chief Marketing Officer at Cendyn, spoke to ITB News at the show, offering key insights into how his company is helping push the hospitality industry forward, and what that means for the customer experience. How can hotels guarantee a personalised experience while using the most innovative technology like artificial intelligence and machine learning?Artificial…

A long list of reasons why it MUST be the Philippines

The Philippines remains one of the most complete tropical destinations in the world and is present at ITB Berlin with 26 exhibitors ADVERTORIAL With 7,641 islands and no two alike, the Philippines has every ingredient to seduce visitors with palm-fringed beaches, lush green rice terraces, tropical rain forests and exciting metropolises. Shared experiences with local…

Jordan presents rich mix of culture and adventure after successful year for tourism industry

The Jordan Tourism Board is expecting an even stronger year for its tourism industry in 2023 The newly appointed Minister of Tourism and Antiquities, H.E. Makram Mustafa A. Queisi, explains how Jordan's new campaign "Kingdom of Time" has successfully repositioned the country as a year-round destination. How is Jordan's tourism industry performing in the first…

Malaysia warms travellers’ souls at ITB Berlin 2023 with hospitality and world class experiences

H.E. Datuk Mohd Zamri bin Mat Zain, Deputy Secretary General (Tourism), Ministry of Tourism, Arts & Culture (MOTAC), talks about the return of Malaysia to the international tourism stage in an exclusive interview Tourism Malaysia is presenting its new advertising campaign "The Soul of Malaysia" at ITB Berlin 2023. How has the Malaysian tourism industry…

Taiwan brings traditional tea culture to ITB Berlin while meeting the European travel industry

Taiwan is back at ITB Berlin with more than 10 representatives, including travel agencies, airlines and cultural exhibitions. The Taiwan Tourism Bureau invited the country's renowned artist Lee Wen-Cheng to help design the ITB Taiwan Pavilion as a hospitable and warm Taiwanese tea house. Through the arrangement of Taiwan's ancient maps, wooden furniture, tea cabinets,…

“We take pride in offering visitors the chance to engage deeply with our local communities”

Makram Al-Queisi, Jordan's Minister of Tourism and Antiquities, spoke to ITB Berlin News about what makes Jordan tourism different from other destinations Makram Al-Queisi outlined Jordan's efforts to become a year-round destination and to encourage travellers to interact with local communities for authentic experiences. How does it feel to be back at ITB Berlin this…

Malaysia unveils a world of unique eco-cultural adventures at ITB Berlin 2024

Tourism Malaysia is introducing an array of distinctive travel packages at ITB Berlin this year, spotlighting the nation's vast and varied niche tourism offers. This comes on the heels of an impressive year in 2023, with the nation greeting upwards of 20.1 million visitors, marking a significant revival in its tourism industry. The latest figures…

Malaysian state Selangor targets an influx of seven million tourists by the end of next year

ITB Berlin News spoke with Azrul Shah Mohamad, the CEO of Tourism Selangor, about the "Visit Selangor Year 2025" initiative What makes Selangor stand out on the market? Selangor boasts a vast array of tourism options, including gastronomy, ecotourism, agrotourism, adventure tourism, sports tourism, theme parks, and arts and culture, as well as a splendid…

Costa Rica Pioneers in Offsetting Tourists’ Carbon Footprint

Costa Rica has created one of the world's most successful schemes to offset tourists' carbon footprint when visiting the country Costa Rica is recognised worldwide for its tourism development model based on sustainability, innovation, and inclusiveness. The country is constantly looking for ways to contribute to environmental sustainability and social progress, for present and future…

Daytrip presents the latest chapter in its global expansion at ITB Berlin

Daytrip continues to extend its private door-to-door car transfer service, closing a $10M Series B round of funding and expanding into India The global travel platform, Daytrip, which allows travelers to book private transfers with English-speaking drivers and optional sights seeing stops in over 110 countries, is looking towards further growth. Already available across six…

India’s incredible tourism offer on display at ITB Berlin 2024

India is back at ITB Berlin this year with strong tourism growth behind it. Last year, foreign tourist arrivals surged by 64%, reaching 9.24 million arrivals compared to 6.44 million the year before. This brought the country to only 15.5% below its pre-pandemic level in 2019. India anticipates a year of diversification and product expansion…

“Greener Zanzibar”: authenticity and environmental responsibility at ITB Berlin 2024

At this year's ITB Berlin, Zanzibar is focusing on preserving its natural and cultural heritage to provide tourists with a diverse array of attractions Zanzibar is an archipelago with two main islands, Unguja and Pemba, each boasting their own unique character. Unguja, home to Stone Town and the larger of the two islands, with its…

Kenya presents sports as a gateway to greater understanding at ITB Berlin 2024

Kenya beats to the rhythm of all the sports on offer in the country, in particular athletics and golf Kenya encourages us to think of the world of sport as a giant tapestry, with it weaving together in perfect harmony the threads of competition, athletics and cultural exchange. From the thundering footsteps of marathon runners…

Hotel Investment: CASHA member Don Genaro resort in Curaçao up for sale

The Don Genaro Apartments, a small holiday resort in a very beautiful and quiet location on the Caribbean island of Curaçao is for sale. Don Genaro has been successfully run as a holiday and diving resort by a German couple for over 14 years, but they would now like to retire. The well-maintained complex offers…

Embracing the future of innovation and technology

Good morning, and welcome to Day 2 of ITB Berlin 2024! As your show director, it's my pleasure to guide you through another exciting day filled with opportunities, insights, and unforgettable experiences in the world of travel and tourism. Yesterday marked the grand opening of ITB Berlin, officially inaugurated by the Governing Mayor of Berlin.…

//DAY2 // : TODAY’S HIGHLIGHTS

Wednesday 6 March 2024 On this second day of ITB Berlin, which conferences, events and talks should be at the top of your list? Here's our selection of some of the must-attend highlights. Business Travel Track10:35 - 11:00Hall 3.1 / Green StageBeyond Rebound: Charting the Next Course for Global Business TravelDiscover the future of business…

ITB Berlin 2024 opens with a spectacular ceremony hosted by Oman

ITB Berlin's opening ceremony, organised by this year's Official Host Country Oman, kicked off the event on Monday, 4 March. The ceremony featured inaugural remarks from prominent political and tourism industry figures, including Dieter Janecek, the German federal government's Coordinator for Maritime Economy and Tourism, Julia Simpson, President & CEO of the World Travel and…

Visit Qatar and Visit Saudi to sign MoU at ITB Berlin 2024

Visit Qatar and Visit Saudi will sign an MoU today at 3:30 p.m., announcing an exciting new campaign "Double the Discovery" which aims to promote tourism in both countries, offering residents and international visitors the chance to explore the rich cultural and historical wonders of Qatar and Saudi Arabic in a single trip. Both destinations…

Attracting travellers who “prioritise convenience”

ITB Berlin News caught up with Boon Sian Chai, Managing Director & VP of International Markets at Trip.com Group to explore the needs of today's travellers and the personalised solutions the company is offering to address them ADVERTORIAL The travel landscape is rapidly evolving, posing fresh challenges for brands looking to captivate modern travellers with…

“Remarkable diversity packed within a small territory”

ITB Berlin News spoke with Albania's Minister of Tourism and Environment, Mirela Kumbaro, to discuss the country's ambitions as an up-and-coming destination Albania is a small but mighty destination with a diverse tourism offering that brought about its stellar performance of 10.1 million foreign visitors in 2023. As the government pursues its efforts to stimulate…
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