TOURISM'S
BRIGHT HORIZONS

NAVIGATING TOMORROW'S SUCCESS TOGETHER
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ITB Berlin 2024 takes travel technology to the next level

At this year's ITB Berlin, a historic number of tech companies from over 30 countries will be highlighting their innovations and demonstrating how the sector is contributing to the transformation of the tourism and travel experience. Five dedicated exhibition halls and the eTravel Stage will offer visitors to the show the chance to meet key…

The Home of Luxury is back with a premium atmosphere and programme

The Home of Luxury at ITB Berlin 2024 provides a first-class platform for the luxury travel industry. Three individually tailored exhibition areas create a unique atmosphere for product presentations as well as meetings and events, bringing together sellers, buyers and specialist media. From 5 to 7 March, 2024, the Home of Luxury at ITB Berlin…

ITB Berlin to provide tailor-made incentives for the MICE sector

This year, ITB Berlin is offering the MICE industry its own dedicated area with the brand new ITB MICE HUB. This space in Hall 8.2 is exclusively dedicated to exhibitors involved in the business travel and MICE sector. In addition, ITB Berlin Convention's dedicated MICE Track will offer visitors further insights and inspiration. The MICE…

Leading change in tourism: ITB Berlin’s LGBTQ+ initiatives and impact

ITB Berlin is committed to inclusivity and diversity. Back in 2010, the LGBTQ+ Tourism segment was established as an official, equal segment of ITB Berlin. Characterised by openness, creativity and vibrant interaction, this segment is one of the most diverse areas of the trade show. Over the years, it has become the biggest LGBTQ+ Tourism…

ITB Speed Networking back in 2024

The highly successful ITB Speed Networking event is back for the second time in 2024 with opportunities for buyers and exhibitors to meet up in pre-scheduled 8-minute time slots. ITB Berlin is once again bringing together tourism professionals and key players from the global travel industry. The entire supply chain of tourism including its decision…

International tourism shows growth across all markets

In 2023, tourist arrivals continued to grow in all continents around the world. UN Tourism expects to see most countries reaching pre-pandemic visitor figures in 2024 88% of pre-pandemic international tourist figures were recorded in 2023, up from 63% in 2022 700 million international travellers to Europe were recorded in 2023 +22% The Middle-East enjoyed…

Shaping the transition of the travel industry at ITB Berlin 2024

At this year's ITB Berlin Convention 2024, under the slogan "Pioneer the Transition in Travel & Tourism. Together", numerous experts will explore a range of hot topics including artificial intelligence, chatbots and machine learning With the travel world increasingly focusing on digital technology and its implementation in all segments of the industry, ITB Berlin Convention…

Americas and the Caribbean at ITB Berlin 2024

The Americas and the Caribbean are back with a strong presence at ITB Berlin this year following a year of growth in tourism across the board. Destinations from these regions will be showcasing a diverse and vibrant representation of tourism offerings for visitors to ITB Berlin 2024. Hall 3.1 will highlight North America's offerings, with…

Curaçao displays strong growth and new accommodation offers at ITB Berlin 2024

For the first time in its history, Curaçao surpassed half a million stay-over visitors last year. The Curaçao Tourist Board (CTB) announced a historic milestone in tourism in November 2023, surpassinghalf a million stay-over visitors for the first time in history. Curaçao marks 2023 as its record-breaking year,welcoming a total of 582,409 stay-over visitor arrivals,…

Solid market recovery in 2023

In 2023, the Americas overall reached 90% of 2019 levels in international tourist arrivals according to UN Tourism, while both Central America and the Caribbean exceeded pre-pandemic levels. +26.6% Year-to-year growth in tourism arrivals to the Americas in 2023 +5.3% Central America outperformed 2019 arrival figures by 5.3% last year In its analysis of data,…

Fostering the future of the industry at ITB Berlin’s Career Center

At the ITB Berlin Career Center, a wide range of educational institutions and potential employers exhibiting under the banner of the German Federal Employment Agency (Bundesagentur für Arbeit) will provide advice to students and job seekers. The heart of the Career Center is the recruiting area of the German Federal Employment Agency. Potential employers are…

Discover wild camping in Oman at ITB Berlin 2024

Highlighting one of the many facets of its diverse tourism offering, the Sultanate of Oman—this year's Official ITB Berlin Host Country—will have a strong presence in the Adventure Travel and Responsible Tourism segments in Hall 4.1., participating in two conferences at the Lighthouse stage on 5 March. Visitors to Oman's stand will be able to…

The Adventure Travel sector looks at sustainable practices at ITB Berlin Convention

Again this year, ITB Berlin is providing a dedicated space to Adventure Travel in Hall 4.1, reflecting the segment's growing importance across the industry. The Adventure Travel Trade Association (ATTA) will be part of ITB Berlin's cycle of conferences with a session entitled “Adventure Travel Leads the Way with Sustainability Practices that Benefit Climate and…

Where to Go in Berlin

Brechts Steakhaus: A culinary hommage on the Spree ADVERTORIALS German playwright Bertholt Brecht would have found it inhumane "to be put in the ground without having savoured a mouthful of good meat". He would certainly have been happy at Brecht's steakhouse on the Spree.  The restaurant on Schiffbauerdamm, in the direct neighbourhood of the playwright's…
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