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Italy showcases enhanced nature tourism offer at ITB Berlin 2024

ADVERTORIAL As ENIT CEO Ivana Jelinic highlighted in her exclusive interview with ITB Berlin News yesterday, nature is playing an increasingly important role in Italy's tourism offering, as more visitors opt for slow tourism activities and sustainable experiences. Climate change and new travel patterns following COVID have translated into more interest in activities linked to…

South Africa: Starry nights in star-rated hotels

ADVERTORIAL At ITB Berlin this year, South Africa is highlighting affordable luxury thanks to the excellent value for the price of its accommodation offers. Three new luxury accommodation options are now offering stunning views of South Africa's starry skies. Sky Camp in the Aristea Private Nature Reserve in the Cape Floral Kingdom World Heritage Site…

Healing hospitality: Ensana’s integrated health spa experience

ADVERTORIAL Ensana, one of Europe's leading health spa hotel brands with a collection of 28 hotels, has developed a unique integrated health concept that combines natural healing resources with current medical expertise and modern diagnostic methods. As custodian of some of Europe’s most powerful and historic natural resources, Ensana is harnessing them in new ways…

PLAY: Keeping it simple with an extra smile on board

"Iceland continues to be the safest destination – volcano eruptions have not disrupted any flights or travel in the past 13 years" PLAY is a new Icelandic low-cost airline operating flights between North America and Europe. The airline is at ITB Berlin this year promoting its offer to the DACH market, with a strong emphasis…

Why tree planting is so popular across the tourism industry

In a notable move towards sustainability, ITB Berlin News has established a partnership with Click A Tree, a prominent initiative in reforestation and environmental conservation This collaboration signifies ITB Berlin News' commitment to working towards carbon neutrality, highlighting the increasing importance of environmental responsibility in the sector. The tourism industry, encompassing hotels, travel agents, and…

Jordan’s historic sites take travellers back in time

Jordan is highlighting its millennial heritage at ITB Berlin 2024, giving visitors to the show a sneak peak of the extraordinary history the destination has to offer. Many sites remain incredibly well preserved today, with six of them UNESCO-classified. As-SaltAs-Salt, located 30 km northwest of Amman, it is known for its well-preserved Ottoman architecture. The…

There is a surprise in store for visitors to Jordan’s adventure stand at ITB Berlin this year

Jordan Tourism Board's Adventure Tourism Department is holding an exciting competition and raffle on its stand with prizes worth up to 150 euros! This event promises an immersive experience for all adventure enthusiasts, offering a chance to win prizes from leading outdoor brands. Grand Prize: 150 Euro Voucher from IntersportThe first lucky winner will walk…

Cendyn launches its AI-powered Revenue Growth Package at ITB Berlin

Cendyn continues to provide hoteliers with the necessary tools to achieve strategic commercial growth with its Revenue Growth Package

Defining the world of travel together

By Deborah Rothe, Director ITB Berlin Good morning and welcome to ITB Berlin 2024! I'm Deborah Rothe, the show's Director, and I'm thrilled to share with you today's exciting lineup of events and opportunities for learning, connecting, and exploring the future of travel. Let's start with a real highlight of the day, the ITB Berlin…

TUESDAY 5 MARCH 2024: TODAY’S HIGHLIGHTS

As ITB Berlin kicks off in full force, what does today have in store in terms of educational and networking possibilities across the various stages and stands? Here's our selection of some of the must-attend highlights. Future TrackLeadership, Innovation and the Future of Travel: A Fireside Chat with Glenn FogelStart your day off with some…

A rich programme of events for Albania at ITB Berlin 2024

ADVERTORIAL Albania is an increasingly popular destination in the international tourism arena. Last year, foreign tourist arrivals surpassed the 10-million mark for the first time according to official data from the Ministry of Tourism. This represented an increase of 35% over 2022. At ITB Berlin 2024, Albania is making an impression on visitors with a…

Vanuatu showcases festivities and wonders at ITB Berlin 2024

At this year's ITB Berlin, Vanuatu is unveiling its calendar for 2024, spotlighting cultural festivities, sports competitions, and opportunities for natural exploration. This Pacific destination is celebrating its cultural diversity and picturesque landscapes, offering a range of activities catering to various interests. Travellers to Vanuatu can witness traditional dances, vibrant markets filled with crafts and…

Kazakhstan: Gastronomy and adventure in the spotlight at ITB Berlin 2024

Kazakhstan is presenting a wide tourism offer at ITB Berlin this year, from traditional gastronomy to adventure tourism. In Astana, for example, travellers can dine at the famour Qazaq Gourmet restaurant, recognised internationally and contributing to acknowledgment of Kazakh national cuisine on the global stage. This was the first place to bring Kazakh cuisine to…

Unlocking the future: Google gives insight into generative AI’s impact

This afternoon, Dr Stefan Ebener, Head of Customer Engineering at Google, is giving a session "How GenAI is Changing the Digital World" in Hall 7.1a on the Orange Stage. This talk will explore generative AI's current impact and future potential in various industries. Google aims to demystify the technology, offering insights into its complex yet…

Peru wows visitors at ITB Berlin 2024

Peru is launching its new international advertising campaign “Peru Wow” on the German-speaking market at ITB Berlin 2024. The destination is showcasing its natural and cultural diversity in the three regions of the Andes, the Pacific coast and the Amazon rainforest.  Together with 25 Peruvian suppliers, the representatives of Promperú, led by Managing Director Angélica…
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