ITB Berlin News

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Daily Briefing by David Ruetz, Head of ITB Berlin NOW

Good morning! I sincerely hope you have been having an excellent ITB Berlin NOW up until today. For the next hours, we have a really action-packed schedule. Each year, the ITB Berlin convention sets the stage for thought leadership and enables the establishment of a roadmap for the industry at large. This is possible thanks…

World Tourism Cities Federation hosts important sessions @ ITB Berlin NOW convention

The World Tourism Cities Federation (WTCF) is back again this year as exclusive co-host of the ITB Berlin NOW Convention - bringing two important sessions to the conference. Yesterday, Ms. Pang Wei, Deputy Director of Beijing Municipal Culture and Tourism Bureau, delivered a keynote speech on the topic “City Tourism after covid-19: Tourism Re-Start of…

Still time left to snap-up Uganda discount promotion

Uganda Tourism Board is present at ITB Berlin NOW, with news that a special promotional discount offer by Uganda Wildlife Authority (UWA) will run for bookings made up until the end of June. UWA manages 10 National Parks; 12 wildlife reserves; 5 community wildlife management areas and 13 wildlife sanctuaries. The parks offer traditional savanna safaris along with…

Sustainability – an increasingly important factor in travellers’ decision-making process

This afternoon at the ITB Berlin NOW convention, Caroline Bremner, head of travel research at Euromonitor International is talking about her organisation’s Sustainable Travel Index and "The Winners' Recipes for Success". We asked her to give us a few insights. We are delighted to share the findings of Euromonitor’s new Sustainable Travel Index, where we…

Taking the pulse of the wellness market

Michael Altewischer, Managing Partner, Wellness-Hotels & Resorts is participating in today’s special panel on wellness trends. We asked him to give us a foretaste of the outlook he will be offering. The impact of Covid-19 strongly influences trends in wellness tourism right now. On the one hand, long-term social trends such as the longing for…

Why is Malaysia Truly Asia? 

...Because it's the veritable melting-pot of Asian cultures - as witnessed by its vibrant UNESCO World Heritage cities We've all heard the catch-line, Malaysia Truly Asia. As it turns out, Malaysians are particularly proud of the nation's seamless blend of Malay, Chinese, Indian, and "orang asli" (original people) cultures across its 13 federal states. Underlining…

Health travel @ ITB Berlin NOW

A leading international consultant gives feedback on this year’s event Medical and wellness tourism are sectors that still have huge potential, and keeping up with current trends is essential to success in the industry. To do so, Irena Rapoport I. R. Agency (I.R.A.) - Health Travel International Consulting has been attending ITB Berlin for several…

Pakistan’s Urdam Tours: a positive outlook for the future 

4     Muhammad Asghar Shaheen is Founder, Director & CEO of Urdam Tours & Travel (Pvt) Ltd, in Lahore, Pakistan. We asked him what he is hoping to achieve at this year’s ITB Berlin NOW. I want to learn how the industry is evolving, and what will be done to help in its recovery.…

Back in the high life again…

Michael Nachbaur, CEO of High Life Reisen and Nachbaur Reisen, Austria, is participating in ITB Berlin NOW, saying despite the fact the show is “virtual”, it’s more important than ever to be there, as changes are bigger than ever. We asked him how he sees business evolving. In my opinion, the business will start later…

UNWTO @ ITB Berlin NOW: towards a restart of tourism

Exclusive interview: UNWTO Secretary-General, Zurab Pololikashvili  The UNWTO is back at ITB Berlin leading a conversation on the global restart of tourism, what this means for sustainable development and equality, and how innovation and communication can help build “the sector we need for the future we want”. But just how has the UNWTO been working…

The impact of the pandemic softened by domestic tourism in the Americas

The Americas saw a decline in arrivals last year, although some countries such as Mexico or the Dominican Republic kept a relatively open tourism policy. In large countries (Argentina, Brazil, Canada or the USA), the travel industry was supported by strong domestic tourism activity. According to the UNWTO's initial data for 2020, the Americas recorded…

Dominican Republic simplifies travel with new electronic ticket portal

From April 1, all passengers entering and departing the Dominican Republic will be required to submit digital forms, including health information, through an e-ticket portal. The move has been made in an effort to optimise passenger entry and exit processes in the country, as well as help reduce the spread of Covid-19. The new electronic…
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