ITB Berlin News

Your Official Information Source

A refreshing change: Saxony’s lake landscapes

Few visitors are aware that exciting new holiday regions such as Lusatian Lakeland and Leipzig New Lakes Land have been developed in Saxony. Former open-cut mining areas have been converted into beautiful turquoise-blue lakes. Lusatian Lakeland For 150 years, Lusatia was best known for lignite mining. The last three decades brought dramatic changes: excavators gave…

Saxony highlights its 7 most breath-taking hiking trails

The Saxon Switzerland National Park, the Upper Lusatian Mountains, the UNESCO listed Ore Mountains and the Vogtland are increasingly attracting hikers not only from Germany, but from around the globe.  Saxony's many hiking trails can best be described as a challenge for the body, relaxation for the mind, combined with fabulous panoramas and inspiring encounters…

“C THE UNSEEN”: CELEBRATING CHEMNITZ AS CAPITAL OF CULTURE 2025

In 2025, Chemnitz will become European Capital of Culture. From groundbreaking inventions to cultural innovations, Chemnitz buzzes with ideas and surprises. So why not experience it all right away? During the Capital of Culture year 2025, the theme “C the unseen” will bring undiscovered places to life and make the invisible visible… starting with garages.…

Discovering the Magical Kenya Signature Experience Collection

Kenya’s tourism players are repositioning and expanding their offering to deliver unique, authentic Kenyan travel experiences. Dubbed the “Magical Kenya Signature Experiences” (MKSE), facilities and organisations are creating more immersive travel experiences than ever before as the country seeks to grow and diversify products and experience. Through this collection, Kenya is able to showcase to…

Slow down and discover the unexpected in Lithuania

Where uncrowded villages and pristine nature abound, Lithuania is a perfect choice for post-pandemic holidays  In a time when circumstances have deprived most travellers of real, natural experiences, Lithuania has a formula that will appeal to the post-pandemic tourist. In this Baltic country, cities and nature live in peaceful co-existence; never far from each other. Lithuanian metropolises…

Saudi Arabia launches new global tourism campaign

The state tourism authority of Saudi Arabia is not waiting for borders to reopen in order to work on getting tourism back on track towards their highly ambitious “vision 2030” goals. A new TV ad campaign was launched in January, on international channels like CNN, hot on the heels of an announcement that the nation…

Castilla-La Mancha, Spain: living history… but so much more

When asked where the biggest wine region is in the world, most people might not know that it is in Castilla-La Mancha – the land of Don Quixote.  It’s no exaggeration to say that Don Quixote de la Mancha is one of the most famous books in the history of literature. This novel, which tells…

Expo 2020 Dubai: celebrating human ingenuity

Exclusive Interview with Sumathi Ramanathan, Director, Market Strategy & Sales, Sales & Analytics, Expo 2020 With Expo 2020 set to open in October this year, curiosity is growing as to just what people will see at this mega-event. We asked Sumathi Ramanathan to give us a foretaste of what’s set to be the pride of…

NTO Montenegro launches new global campaign

"Nature & Me" puts the natural environment first in a digital world The National Tourism Organisation of Montenegro (NTO Montenegro) has launched a new global campaign to showcase the natural environment of the country, bringing to life the relationship between nature and people and showcasing its importance in a restrictive digital world. Inspiring travel to…
« First ‹ Previous 1 5 13 14 15