CHINA GETS EVEN
IHG’s lifestyle and wellness brand, Even, has arrived in China, with the group’s first property opening in Nanjing. It is the first Even hotel in Asia and also the first outside of the Americas.
Since the first Even Hotels opening in 2014, IHG’s lifestyle and wellness offering is designed to meet the large and growing demand for wellness-minded travellers and help them maintain their balance on the road.
The 172-room Even Hotel Nanjing Yangtze River, located near the National Green Bay Wetland Park and Youth Olympic Stadium, is equipped with wellness-savvy staff, in room fitness experiences, an indoor tennis court, an indoor heated swimming pool, a bowling club, 7 meeting rooms with floor-to-ceiling windows, balanced food choices and relaxing spaces.
The hotel is owned by Yangtze State-owned Investment Group and managed by IHG. 12 more Even hotels are in the development pipeline in cities like Shanghai, Chengdu, Chongqing, Sanya and Xi’an.
“We are thrilled to launch our first Even Hotel in Greater China and are dedicated to helping wellness-minded guests find their balance while on the road,” said Lin Wang, Chief Marketing Officer, Greater China, IHG, adding, “This new hotel also demonstrates the continued momentum behind our new hotel brands and our commitment to providing the Even Hotels brand experience wherever our target guest lives and travels.”
In recent years, the wellness trend has been gaining traction in China. More than 65% of Chinese consumers are conscious of health, according to a 2017 McKinsey China consumer survey. With more and more travellers realigning their priorities to put wellbeing first in today’s over-scheduled culture, there has been an increasing endeavour to stick to good routines while on the road.