INDUSTRY NEWS
We provide you with insights and news on a daily base, the World of ITB.
Latvia celebrates Liepāja as the European Capital of Culture 2027
Cultural aficionados and curious travellers will head to Liepaja in Latvia to discover the European Capital of Culture 2027. On 10 May, 2022, Liepāja in Latvia was named the European Capital of Culture 2027 following a competition between three Latvian cities – Liepāja, Valmiera and Daugavpils. The jury was composed of ten experts selected by …
Latvia, an ideal destination for medical and wellness tourism
Latvia is making its mark as a medical and wellness destination with its mild climate, its pristine coast along the Baltic Sea, its wealth of natural healing resources and modern medical technology. Every year, thousands of people from Scandinavia and Western Europe go to Latvia to regain their health and beauty. Attractive landscapes and cities, …
AirBaltic’s Hybrid Model: Bridging Full Service and Low Cost in a Sustainable Manner
From record-breaking route launches to pioneering green aviation initiatives, discover the dynamic trajectory of airBaltic as it fuses tradition with innovation in the aviation sector, in our interview with Sandra Majore, Key Account Manager at airBaltic. Could you briefly summarize what airBaltic represents today in terms of network basis, number of aircraft, and total passengers …
Latvia, a paradise for water tourism activities
With some 12,500 rivers and streams on its territory, Latvia looks at strengthening its appeal as a major water tourism destination in Northern Europe. Latvia is increasingly promoting water tourism as a different type of active tourism that offers different sensations to everyone. The small Baltic nation records about 12,500 rivers, streams and large ditches …
South Africa: Authenticity beyond attractions
South African Tourism has recently unveiled its latest campaign, “Live South Africa! – Unforgettable Moments”. This initiative is not just another promotional campaign; it’s a heartfelt invitation to the world to experience the mesmerising diversity South Africa has to offer. From its sprawling savannahs teeming with wildlife to its bustling urban landscapes echoing with stories …
American Airlines consolidates Philadelphia as a US gateway to Europe for the summer 2024
Philadelphia is returning as a major gateway to and from Europe for American Airlines. The airline already unveiled its programme for the summer 2024 with 14 destinations planned. Three new destinations will join the airline’s network in Philadelphia : Copenhagen, Naples and Nice. US mega-carrier American Airlines continues to build and expand its comprehensive global …
Global warming to reshuffle Europe’s tourism demand, by favouring northern coastal areas
A temperature rise of 3°C or 4°C would boost demand for northern coasts by 5% according to projections from the Joint Research Centre and the European Union. It will however also reduce the number of summer tourists by almost 10% in southern coastal regions. Southern coastal regions are expected to lose tourists during the summer, …
Amiens – Discover one of Northern France’s most surprising city breaks!
Amiens is a top destination for lovers of culture, history, architecture and the fine arts. And not only because of Jules Verne. Amiens is a true regional cultural hub, as demonstrated by its many festivals and museums… One of the most beautiful cathedrals in France, an iconic post-war skyscraper, a fine art museum, numerous festivals …
AdventureELEVATE sets foot in Jordan: pioneering a new era of sustainable travel
Since its initiation in North America in 2015, AdventureELEVATE, hosted by the Adventure Travel Trade Association (ATTA), has set the bar for impactful global travel events. This year’s AdventureELEVATE is taking place in Amman, Jordan, from 12th to 14th October 2023, converging travel enthusiasts, trade professionals, and media entities from around the globe. Unlocking Jordan’s …
Wild camping in Oman: Get close to nature
ITB Newsroom reveals Oman’s best spots for wild camping along with recommendations for those seeking a campfire romance away from home Omanis could be considered a nation of campers, with the country’s young population in particular setting the trend. And it’s no surprise. Underneath the open sky, in the midst of the Sultanate’s spectacular landscapes, …
IHG Hotels debuts Garner: Elevating the midscale experience
IHG Hotels & Resorts introduces Garner, its latest midscale conversion brand. Tailored for the discerning yet value-centric traveler, Garner promises ease, reliability and a taste of luxury at unmatched price points. IHG offers hallmark experiences like a restful sleep, prime locations and sumptuous complimentary breakfasts that will set new industry standards. Garner’s appeal: guest-centric features …
Europe’s tourism rebound continues unabated in 2023 according to the European Travel Commission
European travel recovery continued in the second quarter of 2023, owing to high consumer demand despite stubborn inflation and increasing travel costs. On the intercontinental front, the USA proves to be the strongest long-haul source market to date this year, according to the latest report of the European Travel Commission Europe’s tourism recovery is maintaining …
Berlin welcomed 5.7 million guests in the first half of 2023
2023 should be a good year for tourism in Berlin. The German capital recorded 13.8 million overnight stays and welcomed 5.7 million guests in the first half of 2023. International visitors represented around 39% of the total which was an increase of almost 3 points over the same period of 2022. According to the official …
San Francisco’s culinary triumph in the 2023 MICHELIN Guide
San Francisco has solidified its reputation as the culinary capital of the American West Coast, as showcased by the recent accolades from the MICHELIN Guide. The 2023 California Guide ceremony left no doubt that San Francisco reigns supreme as the gastronomic heartbeat of the Golden State. The Bay Area alone boasts 50 of California’s 87 …
Fāri’ira’a Manihini (FM27): Paving the way for responsible tourism in Tahiti and its islands
Tahiti’s tourist board has embarked on an ambitious campaign, Fāri’ira’a Manihini (FM27), to raise awareness among local residents about the significance of inclusive and sustainable tourism. Jean-Marc Mocellin, the Chief Executive of Tahiti Tourism, stresses the importance of prioritising quality over quantity in tourism, setting a target of 280,000 tourists by 2027. This strategy stems …
